When a seller tells you: "Make this property fly!" how exactly are you going to do that?
With absorption rates of 2 to 10 years in most of our markets, how exactly do you price property in order to sell it fast?
Say a property has been unsuccessfully marketed by another agent at $ 500,000, in an area where the absorption rate is over 3 years. You pull the current comps and they indicate a value of $ 370-$ 380K. The seller says: "Make it fly! I don't care how you price it; just price it so you can sell it within 60 days, and then JUST DO IT!"
What would you do? How would you price this property?