Myrtle Beach Real Estate by Mirela

Reduced, But Not Stupid or Desperate...

How do you price properties in this market? 

 

When a seller tells you:  "Make this property fly!" how exactly are you going to do that?

 

With absorption rates of 2 to 10 years in most of our markets, how exactly do you price property in order to sell it fast? 

 

Say a property has been unsuccessfully marketed by another agent at $ 500,000, in an area where the absorption rate is over 3 years.  You pull the current comps and they indicate a value of $ 370-$ 380K.  The seller says:  "Make it fly!  I don't care how you price it; just price it so you can sell it within 60 days, and then JUST DO IT!" 

 

What would you do?  How would you price this property?

 

Myrtle Beach Homes by Mirela Monte                                      Perpetual Optimist!


17 commentsMyrtle Beach Real Estate by Mirela Monte • September 29 2008 11:00PM

The Crystal Ball: Everything you want to know about the future of Real Estate

 

If that was your original post from last year, you read the future!  That is exactly where we are today, below market value.

Can you also tell us what the next phase will be?  And when we can expect it?  Pull out your crystal ball...we need encouragement now, TODAY!"

My deepest thanks to Elkhart-Evelyn Johnston for her rousing comment to my blog Listing Agents in La-La Land

 

Although I don't claim to have a crystal ball, my inner guidance has served me well throughout my life.  Here is what my intuition tells me about the future of Real Estate:

 

It's going to get worse before it gets better.

 

I, unfortunately, have no time frame in mind. 

 

There are so many factors at work here and so many different ways this can all go, that it's impossible to predict the exact trajectory of events.  It is very possible that we will live to see unprecedented changes, things we can not even conjure up in our imagination right now. 

 

The practice of Real Estate as we know it, has already been morphing before our very eyes, with a lot more dramatic shifts about to unfold in the not so distant future. 

 

Although I can not offer a clear vision of it, I can, however, offer some advice for agents who want to stay in this business and plan on doing so successfully:

 

•1.     Education.  Our reality is changing so rapidly that education is not an option anymore, it is a necessity.  To that end, Active Rain is instrumental.  I also recommend daily reading of the Wall Street Journal, where one can obtain the same facts the big boys rely on, instead of the watered down version the rest of the media conveys.   The various courses offered by NAR are to be taken seriously, for the benefits far outweigh the cost.

•2.     Support our core organizations:  NAR and AR.  Making a concerted effort to support these two organizations with both time and money will strengthen our position as a whole.  Contribute to R-PAC by donating more than the perfunctory amount and get involved within your local boards.  Ensure that they are well managed and strong.  Be aware of any new bills being introduced at state or federal level that will impact our profession.  Contribute to AR by purchasing Localism spots or advertising on the site.  If we all give a little, it goes a long way; there is strength in numbers.  The one thing I can tell you for certain, is that when you try to help someone else, you somehow end up helping yourself.  Call it the universal law of attraction, or what have you, but it just works that way.

•3.     Build good relationships with your fellow agents.  Help each other, support each other, build each other up!  Even if you are competitors, in essence you are both soldiers in the same army...  Always keep that in mind!  By being supportive in every way possible, you are in fact building up your real estate practice.  Share you knowledge, give credit where credit is due and work hard to build a good network.  If an agent thinks about you with a smile on his face, your listings will get shown more, you will receive more offers and you will be able to put more deals together, because let's face it, how your offer is presented has everything to do with its success, and when it comes to people, money is not the only motivator...

•4.     Pay attention to your physical and emotional health.  In this market it is easy to work innumerable hours.  Control your time and put a cap on the amount spent in the trenches of real estate.  Develop healthy habits of nutrition and exercise, allocate time for sleep and relaxation; nurture your relationships with family and friends.  I recently saw a couple of agents I had not seen in a few years.  They have become very successful in Real Estate, but they've aged about 20 years in 5.  They've gained a lot of weight and just became old.  Don't let Real Estate consume you!  Your business is but a facet of your life; it is not your life!

•5.     Learn to save money.  If you make $4, don't spend $6!  If you make $4, spend $.50.  Yes, 50 cents!  The rest needs to go into: paying your taxes, paying off debt, health insurance (don't leave yourself uncovered), retirement savings (IRA, SEP, etc.), savings for immediate needs and savings for long term needs.  That's quite a chunk, I know, but without being aware of all these areas, you will have a perpetual and vicious cycle of nothing but emergencies...

 

That's it!  That's my crystal ball and my advice.  Now, if you'll excuse me, I'll go back and read this myself, for I know that it will help me as well.  Just because I know what to do, doesn't mean that I actually do it...  I will frame and post this list in a conspicuous place, so I can follow my own advice!

 

Stay Strong!  Life's short; live well!

 

Mirela Monte, Your Myrtle Beach Real Estate Connection                                                       Join the Optimist Group!


12 commentsMyrtle Beach Real Estate by Mirela Monte • September 29 2008 10:07PM

Waterway 3 & 4 BDR. Condos Sold in 2008 in the Myrtle Beach Area:

Waterway 3 & 4 BDR. CONDO/TOWNHOUSE - Sold Jan 1-Sept 25, 2008

  

CONDO/TOWNHOUSE Summary Statistics

  

High

Low

Average

Median

List Price:

$975,000

$130,000

$408,311

$385,000

Sold Price:

$957,000

$136,000

$370,057

$312,500

  

 ADDRESS

 Area

 Total SQFT

 DOM

 LP

 $/Total SQFT

 SP

 $/Total SQFT

 4524 N Plantation Harbour Drive

 Little River Area North of Hwy 9

 1001

 29

 $130,000

 $129.87

 $136,000

 $135.86

 4518 N Plantation Blvd, 15G

 Little River Area North of Hwy 9

 1251

 213

 $195,000

 $155.88

 $180,000

 $143.88

 4416 LIGHTHOUSE DR

 North Myrtle Beach - Cherry Grove

 1600

 161

 $219,900

 $137.44

 $197,000

 $123.13

 4445 KINGSPORT ROAD

 Little River Area North of Hwy 9

 1865

 125

 $209,900

 $112.55

 $197,500

 $105.90

 4512 N Plantation Harbour Dr. #J-7

 Little River Area North of Hwy 9

 1300

 86

 $236,500

 $181.92

 $224,000

 $172.31

 2180 Waterview Drive

 Barefoot Resort

 1950

 218

 $274,900

 $140.97

 $241,565

 $123.88

 1537 Lanterns Rest Road

 West of Burcale and south of 501

 1550

 129

 $259,000

 $167.10

 $249,000

 $160.65

 1100 Commons Blvd

 Myrtle Beach Briarcliffe

 1701

 215

 $349,900

 $205.70

 $275,000

 $161.67

 2180 Waterview Drive

 Barefoot Resort

 1997

 426

 $424,540

 $212.59

 $299,900

 $150.18

 2100 Sea Mountain Hwy

 North Myrtle Beach - Cherry Grove

 1340

 81

 $315,900

 $235.75

 $300,000

 $223.88

 4801 Harbour Pointe Dr

 Barefoot Resort

 2200

 110

 $375,000

 $170.45

 $325,000

 $147.73

 2151 Bridgeview Ct

 Barefoot Resort

 2090

 107

 $399,000

 $190.91

 $359,000

 $171.77

 2180 Waterview

 Barefoot Resort

 1637

 160

 $463,990

 $283.44

 $371,192

 $226.75

 1346 VILLA MARBELLA COURT

 Myrtle Beach 79th Ave N to Dunes Cove

 1975

 65

 $399,900

 $202.48

 $390,000

 $197.47

 257 Venice Way #2302

 Myrtle Beach South Limit to 10TH Ave N

 1758

 76

 $395,000

 $224.69

 $395,000

 $224.69

 4751 Lightkeepers Way

 Little River Area North of Hwy 9

 1950

 165

 $443,900

 $227.64

 $410,000

 $210.26

 4908 Lightkeepers Way

 Little River Area North of Hwy 9

 2100

 115

 $499,000

 $237.62

 $440,000

 $209.52

 2571 ST. JAMES DR

 North Carolina

 1700

 307

 $749,900

 $441.12

 $689,000

 $405.29

 8634 San Marcello Drive

 Myrtle Beach 79th Ave N to Dunes Cove

 3000

 106

 $850,000

 $283.33

 $765,000

 $255.00

 1906 Goose Creek Road

 North Carolina

 3400

 63

 $975,000

 $286.76

 $957,000

 $281.47

  Total Listings

 

 

  Avg 

  Avg 

  Avg 

  Avg 

  Avg 

 20

 

 

 147 

 $408,311 

 $211 

 $370,057 

 $191 

 Myrtle Beach Waterway Condos by Mirela Monte


1 commentMyrtle Beach Real Estate by Mirela Monte • September 28 2008 12:01AM

Desperate Ads for Desperate Times...

The Ads for Real Estate have had a dramatic "Make-over" lately. 

 

"Hurry; this won't last long!" has been replaced with:

 

Priced at sacrifice level...

 

Seller must sacrifice...

 

Motivated Seller...

 

Seller will consider ALL offers...

 

Must sell...

 

Car in the garage goes with the house...

 

Boat goes with the house...

 

The house goes with the boat...

 

Comes with lifetime golf membership and a 21-day trip for two to Europe...

 

Short sale...

 

Foreclosure...

 

REO...

 

Taxes and HOA fees paid for the next three years...

 

Taxes and HOA fees paid for the next five years...

 

Taxes and HOA fees paid by the Seller...

 

Priced $ 50,000 below appraisal...

 

Seller says: "Sell!!!!!!"

 

What "such gems" have you encountered in YOUR Market?

 

 

Myrtle Beach Real Estate at Rock Bottom Prices by Mirela Monte


16 commentsMyrtle Beach Real Estate by Mirela Monte • September 27 2008 10:44PM

REO Pain... Mr. Banker Stop Hiring Inept Agents!

 

This spring I had a short sale listing.  I had not one, but a total of four offers on the property ranging in price from $130,000 all the way to $155,000.   The $ 155,000 was a cash offer with absolutely NO contingencies, positioned to close in two weeks.  In spite of my best efforts - I was calling and e-mailing several times per day, supplying the same paperwork to the loss mitigation department over and over again - the property went to foreclosure.  It was bought back by the bank and re-listed with one of their inept REO agents. 

 

That was in the spring.  I just checked the status of the property.  It has lingered on the market since then.  It was withdrawn a few days ago, after several price slashes.  The latest asking price:  $119,900!  The property had no electric and the last time I was there it had a severe mold problem, which I'm guessing only worsened during the hot summer months with no ventilation or air conditioning.

 

You do the math:  I had a $155,000 cash offer on the table.  The inept REO agent couldn't even sell it for $119,900.  The property is probably a liability now, due to its severe mold problem.  The bank can not even GIVE IT AWAY at this juncture. 

 

Whose fault is it?  The favoritism played by these banks with some of these inept REO Agents is unbelievable!  The same horrible agents market the preponderance of REO properties.  The bank would not give me the listing, even though I had produced the four offers prior to them taking over. 

 

These banks are playing a very expensive game here.  How can we start changing this system?  When will the banks start hiring Agents based on performance and not favoritism or inclusion on some magic list?

 

 

Myrtle Beach Real Estate by Mirela Monte


24 commentsMyrtle Beach Real Estate by Mirela Monte • September 25 2008 01:13AM

Mr. GOOGLE, Say It Isn't So!

"Real Estate in Myrtle Beach NC" is a phrase I just started employing in my web optimization. 

Myrtle Beach is located in SC, so why do I pay for web optimization of that erroneous phrase?

A:  Because more people search the Internet for that erroneous phrase than for the correct one: 

Real estate in myrtle beach sc           938,000 searches

Real estate in myrtle beach nc           1,540,000 searches

A friend of mine pays for web optimization of all sorts of misspelled phrases.  Why?  Because more people spell certain words the wrong way, than the right way.  See for yourself!  Go to Google Labs and see how well different phrases fare.  You, too, will be surprised!

I was amazed to find 297,000 searches under my own name.  I then checked out my AR competitor and he wasn't there.  Hm?  What does that mean?  I checked out my business competitor and he beat me by about 80,000 searches.  That's about right; the search matches his business performance.  He is one of the top agents in the country and a friend of mine.  I'm proud of him! 

Check to see how well you fare.  How many people are researching you on the Internet?  Just go to Google Labs and see!  When you get there, you'll find the familiar Google logo with the words "suggest" and "labs" underneath.  Just start typing a phrase in the search bar provided.  Have fun! 

 

Mirela Monte, Real Estate in Myrtle Beach NC             Proud Optimist!


24 commentsMyrtle Beach Real Estate by Mirela Monte • September 24 2008 02:03PM

Top Three Myths about Credit... Revealed! (Part 3)

Via Garren Grup, REALTOR, GRI… Naples & Bonita Springs, FL:

Top 10 Myths about credit and how you can improve your credit score and make it easier to purchase a home given the tighter lending standards we are all facingI wanted to continue with the Top Three Myths in the Top Ten seriesthat I will be blogging about to inform both customers and my colleagues about to help dispel some of the myths about credit. Improving and making the best of your credit rating has become increasingly important with the tighter lending standards. Don't let these obstacles get in the way of a home purchase!

Myth # 3 - There are items such as bankruptcies, foreclosures, and tax liens that are impossible to remove from the credit report.

There is no type of negative listing that has not been removed from a credit report - thousands of times.

Myth # 2 - If a negative item is successfully deleted from my credit report, it will just come right back on my report.

The credit bureaus have cleverly spread this myth through the news media and government agencies. In truth, the credit bureaus will often temporarily delete a negative listing if they have not heard from the credit grantor for 30 days since an item has been disputed. Should the credit grantor submit verification a week or two later, it will be re-inserted. (This is called a soft delete.) Most of the time the creditor simply fails to respond and the negative item is permanently deleted. If the creditor verifies the item the account may still be deleted later in the process as the challenging process is intensified.

Myth # 1 - When I pay off a past-due account, such as a charge off or a collection account, it will show "paid" and no longer be negative.

It is difficult to fully restore your credit without paying your outstanding debts. However, paying off a debt can actually hurt your credit. Negative items on your credit report are allowed to stay on your credit report for a maximum of seven (7) years, except for bankruptcy that can stay for up to ten (10) years. This 7 or 10-year clock begins ticking at the date of last activity. Making a payment represents new activity and restarts the clock. When paying an outstanding debt, you will change the account status to paid collection, paid charge-off, satisfied judgment, or paid ‘was x days late". This is still considered very negative and appears as though you had to be strong-armed by the credit bureau to pay the account. It is almost always prudent to have a professional help so as to not further damage your credit by trying to do the right thing.

Garren Grup, REALTOR

Delivering Homes & valuable Information with Noteworthy Results in Naples, Bonita Springs & Estero Florida!


1 commentMyrtle Beach Real Estate by Mirela Monte • September 24 2008 09:40AM

Highlights of a Post, or What I've Learnt by Blogging; HOW TO SELL YOUR LISTINGS!

The best way to learn is to teach, or... 

To blog and then read the comments...

Sometimes the comments so enhance the original blog as to increase its value exponentially.  This is the case with my latest post: Listing Agents in La-La Land...  

I've received so many great comments and I thank each and every one of you for your contribution!  A few comments were so good and actually complemented the original post so beautifully, that I just had to compile them here, so you can glean these valuable lessons.  These comments will enhance my own practice; I know they can do the same for you.

 

It is your fiduciary responsibility to tell them the reality of the market. Thus, if a market is going down 1% a month, pricing it at last month or the month's before sales is ridiculous.  Price it at next month's pricing or the next which may be 3-5% off of your comps.  This is one of the biggest reasons why listings in a down market take so long to sell.  They are not priced to the market; they are priced to yesterday's market. 

09/22/2008 04:18 PM

by Tim Moncrief (Keller Williams Realty (Bartlett Real Estate Group))

 

Delete Report as Spam

 

 

The problem is with the agent who is unrealistic, or tries to "buy the listing."  They will tell the seller what they want to hear . . .  You know, in their "professional opinion" that the home should be priced between $ and $ (pick a price range, for example purposes).  If it's 10% higher then the rest, they might get the listing since they are presenting a much higher price.  People are gullible, and they WANT to have direction and guidance.  And they want their price!  So when you have an agent that is NOT like you are, and from the posts, like the majority of honest agents on here -- they will give the seller a totally unreasonable listing price just to get the listing.  Might be a good idea for listing agents to caution against this type of tactic in their listing presentation!?!? 

09/22/2008 12:54 AM

by Carla Muss-Jacobs, ABR, CEBA, e-PRO, Realtor (EBA Portland, LLC)

 

Delete Report as Spam

 

 

When I got into the business almost eighteen months ago, things were just starting to get crazy and have not gotten any better.  Luckily I had a broker that educated me on comps that are active, sold and pending and letting that information tell the story to the sellers.

It's interesting to see their reactions when you show it to them in black and white.  I've even started inserting in all my Listing Agreements that if there is no activity or offers on the listing within 45 days of the signed agreement, the seller has to agree to adjust the price to market conditions.  This saves a lot of headaches and blame.

09/21/2008 09:34 PM

by MeLisa Minter (Kim Roulias Realty)

 

Delete Report as Spam

 

 

Mirela- you are one smart woman and I have been saying the same thing.  I am finding not only sellers are still unrealistic, but the lenders handing short sales and foreclosures are over-valuing properties as well.  It is going to take a long time for things to get sorted out.

09/21/2008 07:50 PM

by Joan Whitebook, ABR, e-Pro, CEBA (Buyer's Option Realty Services)

 

Delete Report as Spam

 

 

I try to let the numbers speak for themselves.  Here is your current competition, here are the guys that would have been your competition but they either expired, cancelled, withdrew and or sold their properties.  How badly do you want to sell and how quickly.  Then you're going to have to price it $here. ~ Evelyn

09/21/2008 04:08 PM

by Property Connections Realty Inc.

 

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This problem will always be with us.  Sellers do need to realize that they're wasting valuable market time while the buyers wait for their home to be priced right.  As for agents who don't get it...well, guess they won't be selling many homes!

09/21/2008 01:29 PM

by Columbus Ohio Real Estate ---> Suzanne Champion (Coldwell Banker King Thompson - Westerville Ohio)

 

Delete Report as Spam

 

Thank you Suzanne, Evelyn, Joan, MeLisa, Carla and Tim for your valuable input!

Sincerely - Mirela Monte, Your Myrtle Beach Real Estate Connection

Join The Optimist Group!


33 commentsMyrtle Beach Real Estate by Mirela Monte • September 23 2008 01:59PM

The Hope Ball Goes to...

 

Last week I received this whimsical globe called "The Hope Ball" from my "AR Twin", as I call him, Mr. Chuck Willman.  If I had a say in it and I was to be born again as a man, I would choose to be either George Clooney, or Chuck Willman.  Both are so dashing, handsome, smart, witty, and charming.  They are both deep and analytical, involved in things that matter, but that is their more private side...  

The ball has brought me great luck, as I've had a very successful week on many levels.  I am now passing the ball to a couple of my friends and I hope it will do the same for them.

 

George Tallabas 

The friendship ball goes to the Greatest Realtor in the World, George Tallabas, who inspires and educates me and who has been a dear friend.  He is a man I admire, a man with a big heart, big dreams and an equally grand moral compass. 

I could go on and on bragging about George, who has imparted such great advice and training.  George, thank you!  You are amazing!  Your wonderful attitude in life is contagious and I consider myself very lucky to have you as my friend and mentor!

 

Chris Lambos

The last time I encountered Chris Lambos, he was sweeping the "Serial Monogamy and Real Estate" board after their weekly mid-week chat.  Chris always puts a smile on my face; heck, I'm smiling now just thinking about him!

Chris is sweet, kind, witty and immensely funny.  People mention the term "LOL", but when it comes to Chris, "LOL" truly means "Laugh Out Loud"...  It's probably more like "LOLTYPIYP" (laugh out loud till you pee in your pants).  

Chris, for the many times you've had me in stitches with laughter, for all the wonderful things you've done (thank you for the flowers!!!), I hope this Ball of Hope does its job well.  I wish you only as much happiness as you've brought me!  That's a LOT of happiness, Chris...


10 commentsMyrtle Beach Real Estate by Mirela Monte • September 23 2008 12:01AM

Listing Agents in La-La Land...

*Note:  This was one of my very first blogs, posted on AR in October of last year.  In light of the current market, this advice is right on the money.  By the way, the condo that garnered $ 174K when I wrote this article is no longer worth 174K.  I just sold one last week for a mere $ 125K.  Yes, believe it!

Listing Agents in La-La Land...

Maybe it's because my father had a PhD in Economics, and made statistics and reading patterns rendered by numbers into a game I enjoyed playing as a kid, maybe it's intuitive deduction; whatever the reason, numbers speak to me and always have. 

In 2004 and 2005, I understood that supply and demand created unnaturally high pricing on our oceanfront condos, and I was among the first ones to service a long stream of "flippers", as I called them, investors who bought low and sold high.  I've made them amazing returns.  What a feast that was... 

In 2006 I recognized a new pattern I call "the Paralysis" period.   During this period, you will find lots of listings and few, or no sales.   This paralysis period can last months, or even years, but one thing is certain:  immediately following this paralysis period comes "The Big Plummet", sales consummated at unbelievably low prices, prices well below the established comps. 

Case in point:  take Baywatch for example, a three tower condo project of more than 500 units on the beautiful oceanfront of North Myrtle Beach.  Between January 1, 2004 and December 31, 2005, there were 267 units sold at Baywatch.   During all of 2006, only 20 sales occurred in the entire project of Baywatch (paralysis period).   In 2007 we saw prices on sold one bedroom units plummet from $ 330,000 to $ 174,000.   Two bedroom units sold for as high as $ 540,000 in 2005, transacted this year for a mere $ 315,000.   Three bedroom units garnering $ 600,000 at the height of the boom, originally offered for sale at $ 650,000, sold this year for $ 375,000. 

I see a lot of agents in denial.  They are probably in denial about other faucets of their lives as well...  I just had one this weekend that gave me a speech about how good the market was, and how correct his seller's home was priced, even though it was listed at 20% above two other comparables that transacted recently.   

As agents, we can't create the market, but if we are smart, if we are good agents, we can understand the market and service our clients well by telling them the truth.   The truth is: we have over 22,000 active listings in the Myrtle Beach Market.  Our third quarter statistics are dismal at best: only 9% of available condos have sold in the past quarter, only 18% of the homes and 5% of the lots available have sold in our area during the past three months.  July, August and September are typically red hot months for sales in this Mecca of vacation homes and investment properties.   These disheartening figures may signal a more severe trend yet...

What favors are we doing our sellers by telling them what they want to hear?  What good does it do to price these listings at 2005 prices?  2005 is gone!  2007 is here, and if you are not smart, 2008 will find you with the same listings you've carried for the past two years.  Tell your sellers the truth!  Educate them!  Stop trying to stroke their egos.  They still won't like you if you don't get their properties sold!

Go ahead!  Tell them the truth!  Lower the prices or risk losing them even more money.  2008 prices will be lower yet.   Why wait for the big plummet?   Save your Sellers from bigger losses.  Price your listings correctly! 

I will talk more about my theory on pricing specific properties in future blogs.  For now, just grasp the idea and run with it!  Your career is in the balance, but most importantly your Sellers' welfare is at stake.   Reduce, or Lose!

Myrtle Beach Real Estate by Mirela Monte


53 commentsMyrtle Beach Real Estate by Mirela Monte • September 21 2008 02:02PM

Adding Forms To Your Blog Post

Here is yet another Brad Golden Nugget...  Enjoy!

Via Brad Andersohn ~ Community Builder:

How do you create a lead sheet, a contact form, a questionnaire, a call to action in your post?  Google Docs allows you to not only create private forms, spreadsheets, and presentations, now you can embed them into your Website or Blog.  You also have the choice to share those forms and docs with others.  You can even invite others to view or collaborate on your work.  This could be a great tool, it has the potential to take your readers from being a viewer to being a potential lead.  Here's a sample of one I did creating a suggestion box.

First, you will need a Gmail Account.  It's FREE, and this doesn't mean you have to change or even use this email address, it's just your log-in for everything Google.  (Highly Recommended even if you don't use Google Docs) Go to Google and log-in or Sign up for Gmail.

Once you have your account setup, go to Google Docs to create your forms, documents, spreadsheets and presentations on-line. You can also upload your existing creations from your computer.  If you'd like, Take a tour of Google Docs before you begin. There are 100's of Templates already created for you to choose from, or you can create your own. There's even a Help Center for those needing a little assistance and support.

To create your own lead sheet or contact form, go to Google Docs

1. SELECT NEW, THEN SELECT FORM:

2. Give your Form a title, include some supporting text (optional), Label your field or question, add field supporting text (optional), select question type and format for responses, put a check in the box to make field required or not, then click DONE.  Add additional questions by clicking on the "Add Question" button at the top.  Don't worry about the order of your questions and fields, you can "drag and drop" them and sort them later.  Repeat this process for each field or question.

3. Once your form is complete and you are satisfied, click "SAVE" in the upper right hand corner. 

Now you have some options available that can make your form a valuable tool that you can share.

You can send your form to clients and prospects via email, you can also view your responses here. Next, use the "More Actions" button to A) Create and Edit an automatic response form, and B) to "EMBED YOUR FORM INTO YOUR WEBSITE OR BLOG POST."  This is one of Google Docs best features in my opinion.

4. Click on "MORE ACTIONS" to get your code.


5. Once you place the embed code into the proper location on your Website or Blog, you're set to go:

6. To view your responses and new leads, just go to your Google Docs, and open the form.  All your results will be right there for you to follow up with.  How cool is this?

 


Note:
Any updates or edits made to your original forms, documents and presentations on Google Docs are automatically updated in all the locations you have placed them on the Web. There's no need to go back and replace the HTML code on your Websites or Blogs, so place it in as many locations as you'd like.

Now you just have to be creative and decide how you want to use a tool like this.  Decide what questions or fields of information you need to make this a powerful tool for your on-line business and customers. 

TIP:  Don't go overboard with questions, people get overwhelmed easily in many cases, and won't take the time to fill it out if there are too many.  I hope this is easy enough for you to use and to understand.  As always, thanks for reading and taking time to visit.  It's always nice to have you swing by and say hi.

Google Docs in "Plain English" Video


RELATED ARTICLES & LINKS:
Take A Google Docs Tour
New Features in Google Docs
Google Docs Hottest Templates


3 commentsMyrtle Beach Real Estate by Mirela Monte • September 21 2008 12:14PM

Want your Mortgage Loan to close fast, here's a few tips.

Via Jason Sardi, Pennsylvania Mortgage Broker:
How fast your loan closes is often up to you.
I tell folks two things these days and both can result in great opportunity. There is an abundance of inventory (houses) in most markets and the money (interest rates) is still cheap. That said, Lenders & Banks are combing through files with a fine toothed comb these days; everything has to be pretty much perfect. No more of the days of throwing things against the wall, lax & scattered documentation, or loan files that are missing this or that or that other thing they are asking for, other than that blood sample;-)

So, if you aren't informed... it's time to become such. You, the consumer, have more power than you think in your mortgage loan closing sooner rather that later. Create a file, whether you are a renter or current homeowner, of the things I will mention below. When the time comes to buy a home or refinance the one you are already live in, it will make your life that much easier. If you are looking to refinance, only a few things from the first few lines apply to you...

* Last 2 years W-2's and 2 most recent pay-stubs

* If you are a renter, have your Landlord's name, address, and phone number handy. Make sure you have that info for the last 2 years of your rental history.

* Make sure, if you are renting, to pay your rent by check. Keep copies of your last 12-24 months of cancelled rent checks. This gives you a documented housing history, that's HUGE in the Lender's Financial Eyes.

* When you find that home of your dreams, or at least the one that will be your starter home, a signed sales agreement from all parties (buyer and seller) will be needed.

* Typically, the only money out of a pocket prior to closing is for the appraisal. It is a third party fee, paid directly to the professional who will do a market evaluation of the worth of your home.

* Last 2 Months Bank Statements (All Pages) & the most recent statements on all asset accounts (401K, IRA, Mutual Funds, Retirement, Etc.)

* If you are Self-employed, you'll need the last two years tax returns with all schedules and attachements... along with a year-to-date Profit & Loss for your business.

* For purposes of identification, you'll need copies of your social security card and photo I.D. (typically your Driver's License)

* If you are refinancing, you'll need many of the things above... but will also need your most recent mortgage statement & homeowner's insurance deck page (which is the top page of your homeowner's insurance). It's also a good idea to get copies of your most recent statements on all other accounts you want to pay off... assuming you want to consolidate high interest debt.

* If you own more than one property, you'll need the most recent Mortgage Statement, Homeowner's Insurance Deck Page, & copy of any leases you have on rentals.

* Any credit issues (late payments, bankruptcies, judgements, etc) must be addressed in a very detailed credit explanation letter and appropriate supporting documentation, if applicable.

* If you aren't currently escrowing your taxes, you will need copies of paid/unpaid tax bills.

* Retirement/Social Security award letters if you are receiving that type of income.

This isn't an extensive list, but it will give you one heck of good start. You have more control than you think, if you don't believe me... I cite a legendary cartoon... G.I. Joe. "Knowing is half the battle."


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2 commentsMyrtle Beach Real Estate by Mirela Monte • September 21 2008 02:15AM

It's Free, It's Fun, It's Your Credit Report?

Thank you Jason for this excellent reminder!  There are some very good points here.  Enjoy!

Via Jason Sardi, Pennsylvania Mortgage Broker:

To say your credit history & score is HUGE these days may be a borderline understatement.  For purposes of my experience, I'll concentrate on how credit relates to getting a mortgage to buy a home or trying to refinance the one you currently own.

Talking about credit is about as much fun as chewing broken glass while watching Yanni's latest video on VH1, at least to most.  Even for the most severe masochists or staunchest Yanni advocators, it's probably not a subject full of brim excitement.

So, I'll try to make this concise and simple.  Educating yourself and working with professionals who can guide you along the way, to make sure your credit is worthy of a three course meal at the White House, is crucial.  I'm not just talking about those whose credit is in the crapper.  I'm also writing to folks whose credit may be moderate or maybe you've never made a late payment in your life but your score is low.  The Credit Reporting Industry is wagging the dog, forget about whining... work and know the system.

Here are a few tips & quips:

Get a copy of your Credit Report.  It may not provide your actual credit score, but at least you can verify the accuracy of the information on your report.  I've included information below that you can utilize to do this.  Quick thing here, credit modules differ within industries.  For example, the credit report a mortgage company pulls may differ from that of the institution giving you a car loan or credit card.  Mortgage folks weigh heavy on student loans and car loans and even heavier on your Mortgage History, provided you have one. 

Communication is key with your credit.  If you are experiencing rough financial times, call them before they WILL call you.  Let your creditors know what is going on.  It probably won't stop them from reporting you late to the credit agencies, but it probably will provide you one less of a headache.  That's what life's all about... avoiding headaches:-)

The only thing that may be just as bad or even worse than credit overload, is no credit at all.  Establish yourself in the creditor's eyes.  If you have no credit, get secured credit that reports to all three credit reporting agencies.  This may mean making a deposit at your bank and taking out a loan against it or pre-paying on a credit card.  If you are doing the latter, use that credit card and pay it off it off regularly.

...if you have a bankruptcy or foreclosure in your past, establishing 12-24 months worth of a good credit is absolutely crucial!

Oh, those credit cards.  I'll put it bluntly, the bigger the differential between what your current balance is and what your available balance is, the better for your Credit Score.  Don't be afraid to call your credit card company and ask them to raise your available balance.  Don't use it, just have it there to improve your credit standing and score.

...sidenote on credit cards.  Don't be afraid to call your current credit holders and ask them to lower your interest rate.  If the first person you talk to can't or won't, ask to speak with a manager.  If unsuccessful in that endeavor, call back at a later date.  Be persistent & professional in your efforts.  Lowering your rate even the slightest bit can save you some serious money now and down the road.

Pay your bills on time.  Yeah, I know, this is a no-brainer to most.  Yet, it doesn't report late to the credit bureaus until you fall 30 days late.  Try to make sure you don't get 30 days late on anything.  Sure, you may incur late fees if you are even a day behind on some credit, though Mortgage Companies typically give you a 15-day grace period before you incur any late fees.  From my experience, make sure your mortgage/rent is paid on time first, then student & car loans, then credit cards.  If you are a renter...

...pay your rent by check and keep copies of your canceled checks.  Twelve months worth will do (pay month by month, pre-paid bulk payments won't do you any favors...create a consistent history).  This establishes a housing history.  While it doesn't do anything positive for your credit, it does wonders when you apply to buy a home.

Settle delinquent accounts for pennies on the dollar.  If you owe the International Bank of Jason Sardi a cool $5,000.00 and your account is charged off, you should call to arrange a settlement once it goes to collections.  Often times, you can come to an agreement for a lump sum of $2,500.00 or less and you may even be able to work out a payment plan.  Either case, make sure you pay that account satisfactory and get the paperwork of the agreement and the final pay-off to prove it.  Paying off delinquent accounts will probably drop your score at first, but will do wonders for your score down the road (provided you keep paying everything else on time).

Avoid 'Hard' Inquiries.  Your current creditors may check your credit, but that is considered a 'Soft' inquiry and shouldn't affect your credit score.  Yet, if you are applying for credit out the behind, those inquiries can adversely affect your score.  It raises the red flag that you may be on your way to becoming credit dependent.  Psychologically speaking, never give them that drift, make them know that their livelihood depends on you... not the other way around.

Credit Restoration Companies may be able to help but avoid anything that says, "Consumer Credit Counseling."  CCS is considered a form of bankruptcy in many lenders eyes and their ability to pay your debts at a 'consolidated interest rate & lower payment' is suspect and often times worsens the situation.  On the other hand, I've only witnessed one Credit Restoration Company worth its weight in the seven years I've been traveling this gig.  There may be and probably are more, but I've only witnessed one.  If you want more info, contact me.  Always remember though, you can do everything to make sure your credit is at it's best, yourself... it's a matter of being educated and persistence in your efforts.  That takes time.  Though time is a commodity not all of us have.

Below is info on the reporting agencies that you should contact to get started.  Even if you have an above average credit score, you'll pay more than you should if your credit score is even 20 points lower than the next guy or gal.  Save yourself money, put in the time and seek out the Mortgage Professionals to ensure that time is well spent.  Your credit is crucial... our knowledge of the industry and mechanics involved... can save you money and fulfill your dreams of home-ownership.  If you already are a homeowner, we can help you get on the path to make finances one less worry in this life.

 

Equifax

P.O. Box 740241

Atlanta, GA 30374

1-800-685-1111

www.equifax.com

 

TransUnion

P.O. Box 2000

Chester, PA 19022-2000

1-800-916-8800

www.transunion.com

 

Experian

P.O. Box 2104

Allen, TX 75013

1-888-397-3742

www.experian.com

 

Bear in mind, at this point, you're entitled to one free credit report a year.  Or, and I'd personally recommend this, you can get the whole batch which is simply called the 'Annual Credit Report Request Form.'  That's free as well!  The following sites will lead you in the right direction:

http://ftc.gov/credit

www.annualcreditreport.com

The bottom line in all this, the status of your credit can either cost or save you money.  Which option sounds better to you? 

 

 


0 commentsMyrtle Beach Real Estate by Mirela Monte • September 21 2008 02:14AM

Sharing Live Video from your Phone, What's next?

THANK YOU KAREN FOR THIS ILLUMINATING POST! 

Via Karen Hurst ~ Real Estate Broker ~ Warwick ~ Rhode Island:

 

QIK image

 

For all you techies out there.

 I am not a techie but I do know a good concept when I see one. And new concepts excite me. I am always on the lookout for the next great internet happening. Some are useful and some are, well just plain dumb. I always try to look at them as "How can I use this technology in my Real Estate business"?

On Twitter, if you like, you can send a "live" photo from your phone. Maybe some of you already know about this.   

Even better on QIK you can send a live video from your phone!

Think of the possibilities of sending a live video of something happening and it gets around the world in an instant!

Social networking has reached a new level. I found this (QIK) by surfing through Ecademy, another networking site. I was speaking to someone from Brussels last night who was planning a Chocolate tasting event in Brussels!  But that's a whole different post for another time.

Check it out for yourself at QIK

Yes you will need to sign up and join to send videos, but you can view them without signing up.

Let me know what you think.


1 commentMyrtle Beach Real Estate by Mirela Monte • September 21 2008 01:52AM

E&O Forum: Please give us your two cents' worth!

 

Reading about E&O Insurance is about as exciting as doing your taxes or getting a root canal, yet with the increasing number of "distressed" sales (short sales, foreclosures, REO's), the Real Estate field will become a lot more litigious, so looking the other way is no longer a viable option.

 

Passing the buck (the blame) is already being observed within these mega organizations throwing us the REO crumbs.  Now, more than ever, a tight and well fitting E&O Insurance policy is imperative.

 

How to choose, how to choose... that is the question.  I recently wrote a blog on the subject titled: E&O Insurance Check-up.  You might want to study it and use the information to analyze your own E&O Insurance policy. 

 

Let's exchange tips and information here!  Which E&O Insurance company do you use?  Do you have any E&O horror stories?  Let's learn from each other!

 

Myrtle Beach Real Estate by Mirela Monte                                      Proud Optimist!


17 commentsMyrtle Beach Real Estate by Mirela Monte • September 19 2008 11:26PM

Spend $14 to save hundreds of $

Here is an interesting tip from one of our Green members.

Via Mike Hogan, MBA, EcoBroker:

Would you spend $14 to save yourself Hundreds of $ over the course of a year. Here's how...

After recently completing the EcoBroker Designation I became increasingly interested in tightening my home's envelope. So I decided to crawl under my house to check out the HVAC ductwork to see just how well it was installed.

Before I go any further- let me give you a little background on my house... I live a basic 3,000 Sq ft transitional built in 1999. It's like every other neighborhood that has sprang up over the past decade. One would think a $200k house(in 1999) would be built pretty well.

What I found in my crawl space made me furious. Ive been under the house several times- but I never really paid much attention to the ductwork connections. One of my ducts was barely attached- the duct was just fitted to the boot with nothing holding it. Before I went under I turned the air on so I could feel leaks. Each of my ducts were ill fitted to the boots and EVERY ONE had leaks. I could literally feel cold air escaping from each duct and junction box.

The fix was simple- I picked up some Nashua Aluminum tape from Home Depot for $14. And all I had to do was wrap the flexible duct one time with the tape- then add a second piece around each attaching the duct to the subfloor...making sure that I sealed the duct completely to the subfloor. It may take a little more tape for different boots but the point is to seal the duct completely. After the tape job was complete- I no longer felt cold air.

I've never checked behind my HVAC contractor when they do installs on renovations. But you can bet I'll be better prepared to check this going forward. I recommend you check your own ductwork... there are literally hundreds of $ of cold air escaping those ducts. For $14 and 30 minutes- you can stop the leaks.

 

 

 


4 commentsMyrtle Beach Real Estate by Mirela Monte • September 19 2008 10:21PM

Happy Go Lucky

 

With all the gloom and doom extant today, we need to ensure healthy portions of Optimism on a daily basis. 

 

In the midst of October, a lovely movie is set to open, a fresh infusion of "Right Attitude Coaching".  

 

I'm a firm believer in observing those you admire and adopting their ways by modeling their behavior.   That's why this is such a good movie to watch!  See you at the movies!  See you at the top!

 

Mirela Monte, Your Myrtle Beach Real Estate Connection


9 commentsMyrtle Beach Real Estate by Mirela Monte • September 19 2008 09:49PM

5 blogs about blogging - Linkroll #2

Here is a blog about what else...  but blogging...

Courtesy of Zoltan, the genius of RealBird.com

 

 

Via Real Bird:

Second issue of my Linkroll. See Linkroll #1 for my favorite tech blogs. This time, I list some great blogs about blogging, some from the marketer's perspective, some with monetization tips and the bonus one from the best social media ""artist"", ZeFrank - IMO. 

  1. Problogger.net - I tend to check this quite often. One of those few sites, which I remember to type in when I randomly want to see some new blogging tips without using my bookmarks

  2. http://www.dailyblogtips.com/ - Another great site to visit for random or for ongoing blogging tips and analyses

  3. http://sethgodin.typepad.com/ - Master marketer. 

  4. http://www.copyblogger.com/ - Copyrighting and blogging tips

  5. http://www.johnchow.com/ - Blog monetization tips

Bonus: http://www.zefrank.com - Zefrank is the man. He made online, interactive, social media applications way before it was "easy". Some of his projects are performance arts, some are just hilarious, while others are simply the best examples of ad-hoc online communities of sharing and taking actions for fun or for good.

 

 

If you liked this post, make sure you subscribe to our RSS feed

 

-- Zoltan


For free, high-impact, online listing marketing, visit RealBird.com


2 commentsMyrtle Beach Real Estate by Mirela Monte • September 19 2008 08:51PM

All You Ever Wanted To Know About Marketing, But Were Afraid To Ask:

THIS IS A TREASURE TROVE OF MARKETING IDEAS

In this market you can't afford to be complacent.  Inserting a listing into the MLS and waiting for it to sell is so 2005! 

You have to really work at it now.  Marketing is more important than ever.  Here is a fantastic list of marketing blogs to propel your sales to the next level. 

If your results don't dramatically improve after you employ these tools, write me and I'll refund all your money back.  Oh, wait!  This is FREE!  Heck, just subscribe to my blog!  What?  You already have?  Just enjoy it then and drop me a line letting me know how well you've done with it!

10 Best Blogging Tips:

http://activerain.com/blogsview/492758/1-Best-Blogging-Tips

 

Listings Made Easy... This is Awesome!

http://activerain.com/blogsview/448446/Listings-Made-Easy-This

 

I'm Overspending My Advertising Budget; I Can't Afford Not To...

http://activerain.com/blogsview/320469/I-m-Overspending-My

 

YouTube Your Listings and Embed Videos For Dummies:

http://activerain.com/blogsview/683593/YouTube-Your-Listings-Embed

 

Blog This Way!

http://activerain.com/blogsview/694857/Blog-This-Way

 

Smart Advice For Sellers:

http://activerain.com/blogsview/699277/Smart-Advice-For-Sellers

 

BUY!  BUY!  BUY!

http://activerain.com/blogsview/699070/BUY-BUY-BUY-BUY

 

Three Ways To Reach Your Audience - Blogging Just Isn't Enough!

http://activerain.com/blogsview/696770/3-Ways-To-Reach

 

The Smart Business Card: A New Concept In Viral Marketing

http://activerain.com/blogsview/588733/The-Smart-Business-Card

 

Integrating Moving Pictures Into Your Blogs

http://activerain.com/blogsview/606560/Integrating-Moving-Pictures-Into

 

Affordable Aerial Photography: Wow, This Gizmo is Impressive!

http://activerain.com/blogsview/601002/Affordable-Aerial-Photography-Wow

 

The 7 Best Tips For Print Ads:

http://activerain.com/blogsview/501796/The-7-Best-Tips

 

Pimp Your Home Ads!  This is Awesome!

http://activerain.com/blogsview/505302/-Pimp-Your-Home

 

Nice Doesn't Sell Homes...

http://activerain.com/blogsview/500537/-NICE-Doesn-t

 

RealBird.com, I Love You!  You Make Me Look Good!

http://activerain.com/blogsview/464709/RealBird-com-I-LOVE

 

 

Mirela Monte, Your Myrtle Beach Real Estate Connection      

 

Join The Optimist Group! 


50 commentsMyrtle Beach Real Estate by Mirela Monte • September 19 2008 07:50PM

What is the Difference between a Pre-Approval and a Pre-Qualification?

Via Robert Rauf:

Jennifer Allan posted a blogand in the comments we discussed the above subject. She asked me to explain the difference between a Pre- Approval or a Pre-Qualification. I know there has been a lot of chat in the rain about deals falling apart in underwriting etc... I have posted a few blogs about  the very subject here, and here.

Honestly a good pre-qual is as good as any pre approval, and better than a bad preapproval for sure! Here is my quick explanation of the two.. Which I have turned into THREE:

  • Pre-approval: Should be a fully underwritten file subject to a house... (using hypothetical house info) in 99.44% of the cases it makes NO sense to do this. It should only be done for the more difficult deal that is "iffy" from the start. (I made up the 99.44%, that's Ivory soap! but it is close to being true! We know which deals are difficult up front and which ones we can do blind folded)
  • Pre-Qualification: Is basically talking to some one like me, possibly looking at pay stubs or tax returns. (I usually have people read numbers off of stubs, 1040's and W2's to be sure the numbers are accurate, you would be surprised how often the initial response is off, on both directions) And of course full credit report. A good LO will give as good a prequal as Pre-approval.

Some people get the two confused... or just don't ask the right questions for either of the above... Same as in any business, "Garbage in = Garbage out" There was NO learning curve in the past 5 or 6 years... "just take the deal" was the mentality... I started in the business when we HAD to know how to read tax returns, we Had to know FHA and VA. In this decade Loan officers did not need to know, or were too lazy to know the 'right' way to put a deal together. A lot has changed in the past year or so.  A lot of balls are being dropped due to a lack of knowledge in the industry today.

Deals should NEVER fall apart if buyers were screened properly... But Loan Officers have to keep up on their guidelines as much as Realtors have to keep up on Values. This has created  one other important piece in today's environment:

  • RE-Qualification... Guidelines have been changing frequently in the past year, some one that could qualify last month may not qualify today. One of the blogs I posted (links above) discuss this very topic.

Deals Don't just fall apart for no reason. Either there is inexperience involved... the wrong questions were asked. A loan officer has to ask probing questions. You cant just ask, "what is your income" You will NEVER get the right answer!

And as Agents, you can not trust a 'dated' pre-approval or pre-qualification.  Especially if it is from someone you don't know. You need to double check these qualifications. Now, more than ever, you need to stick to your team to keep deals together. You need a trusted lending partner to keep your clients happy and the referrals flowing after the deal closes. We build each others reputation, and we need to work together as a team to keep OUR deals alive!

Have a wonderful week!

Rob

Robert Rauf

www.robertraufhomeloans.com

 

 


1 commentMyrtle Beach Real Estate by Mirela Monte • September 19 2008 02:35PM