How To Use Your Active Rain Blog To Get Listings!
There are many ways in which agents use their Active Rain blogs for buyers, like in relocation packages and email alerts. Since our focus is on getting listings and Bob Stewart has this contest going on about how we share our Active Rain blog to build existing relationships I thought that I would share how we incorporate our Active Rain blog on a listing presentation over the phone or in person.
We also use our Active Rain blog information with our existing sellers.
Here is the play by play:
1. We take all of our short sale information posts and post them on our website under its' own URL: short-sales-Florida.com. Whenever a person, attorney, prospect, neighbor, buyers agents, whomever has a question about short sales we send them a link to our page that contains all our Active Rain short sale posts all in one place so they don't have to figure out how to use, 'search' or 'tags'. This way they can read at their leisure, book mark the page of even print out the articles to read later on. This is probably our most successful and effective marketing strategy in using our Active Rain blog.
2. Go Google Me! You see, every agent has some sort of website, most are buried in the google sand box never having been indexed so that gives us a huge advantage. We have Active Rain screen shots that we use in our slide show presentation showing us as the point leader for Florida and a slide that shows the most subscribed to blogs on Active Rain. Since we are in the top 4- that is something we can use in our listing tool box! Now I know a lot of people will say so what about the points. Well, I am here to tell you that our sellers know it is a big deal because they read our blog. Not only that, people who don't know us will say to us: I don't know what those points mean but they must be important to be up there like that. Why would I want to market that we are one of the most popular blogs out of 160,000 agents plus? More exposure for their listings of course! Success breeds success.
3. On existing listings we take screen shots of our Active Rain statistics page along with our Clustermap screen shot to show them how many views their listing got from being posted on Active Rain. I love this feature because it is the proof in the pudding. Like Nestor says, "My favorite license plate is the Missouri, show me state." Show me what is going on with my listing! The sellers love this. We also use this same feature for listing prospects. We will take one of the existing listings and then show this same information to let them know what Nestor and Katerina can do for their property.
4. Problem short sales: We take a post we write such as Freddie Mac- Does Anyone There Know How To Read- and post it, then ask for reblogs, then take the post along with all the comments and send it to all our Senators and Congressmen, media outlets, etc, to get some action. You can makes these types of posts very viral if they contain a good cause. People like to help with causes. The seller was in tears as she read each of the comments because it meant so much to her that there was support for her.
5. Spreading the word: You know I write a lot of posts from my heart, political, natural health, homeschool, etc. We have our 'subscribe by email' set up through feedburner. You do not need to be an AR member to subscribe to our blog this way. Many of our local moms, families, consumers and agents who are not members of AR follow our blog. Like kind attracts like kind. So we have a lot of readers who follow our blog not because of real estate but because of what we believe and that in turn, turns into referrals from those who know, like and trust us. We have bookmarks and business cards that are just about our Active Rain blog. We pass those out everywhere we go.
6. Surprise: I am working on some fantastic marketing tools to highlight our Active Rain blog and more. Since I got my new mac I have discovered the endless marketing possibilities with the tools that mac has to offer. Already I have cut my time by one third in how long it takes to put a post together now. As I master these tools- I will share them with you but also wait til you see the stuff I am cooking up! Subscribe to our blog so you don't miss out.
If you are using Active Rain as your blogging platform you should look into ways in which to promote your blog to your existing data base, your existing clients and prospects in your community and on line. You can increase your readership, your email subscribers and develop the relationships that will lead you to listings and closed sales as well as making some great contacts along the way.
How To Use Your Active Rain Blog To Get Listings! by Coach Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License