Not advertising your open house is just like having a party and not inviting anyone. Why bother? Pull out a calendar and SCHEDULE your open houses. PLAN for them. And, most important of all, ADVERTISE them! Make sure when you advertise, you also add directions that are easy to follow - (not everyone has a GPS).
Advertise a drawing for a free Flip video camera. You can find them on Amazon now for about $50. After 4 or so open houses, draw a name and make a big deal announcing the winner - advertise that too. Make sure to order a custom skin for the Flip camera with your branding on it (skinit.com) so everyone knows where it came from! I've attached a picture of Dakno's custom skin.
For the list of free sites to advertise your open houses, read the entire post here.
Have a great party!
Tina in Virginia