Myrtle Beach Real Estate by Mirela

Using Comments to Drive Blog Traffic

 

In a previous article, I wrote in detail about using an "organic web search strategy" to help with developing traffic and readers to your blog and website.  Another effective strategy is to use effective commenting on other websites to link to your site.

Want to know how this works, or need proof that this is effective? Read on!

Every morning, I read a few articles on Seeking Alpha, a financial market blog. I choose an article or two where the topic is particularly relevant to a blog posting of my own on my personal blog, or a blog posting on the Altos Research blog.

Yesterday, I left a comment on the article - "Why are Mortgage Rates So High?" - linking to a blog post about the mortgage market I wrote earlier in the week.

Using my account with MyBlogLog, I can track incoming clicks to my blog.(You should be using tools like MyBlogLog to track your traffic if you're not already.  Here's more info on these sorts of tools.) See below:

From a single comment that I made on an article on Seeking Alpha related to the mortgage market, I had several clicks and views of my related blog post!

You might be saying - "Well, that's only a few clicks."  Maybe so, but this is for a single day for a single comment on one article.  If you spend 15 minutes (yes, I know - more activities that "only take 15 minutes"...) to leave a couple of comments of several posts, now you're looking at 10 or 20 new readers per day. 

Want another advantage? You're also developing a brand for yourself on these other website. Here's what I mean...

On Seeking Alpha, you can set up a profile for yourself and the site will track your comments and provide you with ratings for your comments - other readers can give you a "thumbs up" or "thumbs down" for your comments.  Here's a look at my profile:

 

I've left 15 comments, with just one "thumbs down" rating.  (You can also give yourself a "thumbs up" to help yourself look good - I suggest doing this if you're confident that your comments are good...)

Need more proof? Here's just a sample of some inbound links to the Altos Research website from comments I've left on Seeking Alpha articles:

Two important points:

1. If you comment on another article in a related area, you already have a qualified reader!  If a reader is reviewing an article about real estate in your area, they are probably interested in reading more.  If you show your expertise by offering a constructive comment and a link to a place where the reader can learn more, there's a good chance that they'll click through to your site.

2. Your comments MUST contribute to the topic and conversation of the original article/blog post.  For example, say that you come across an article that's discussing a possible turn in the Atlanta housing market:

Good Comment:

"This is a great perspective on the Atlanta market.  I've noticed that buyers are starting to pick up the phone and get in touch more often.  I've had 15 calls in December vs. only 10 in November, and some are providing me with documentation of mortgage pre-qualification.  I'm not sure if this means the market is turning, but there is some activity out there.  I wrote more about this in detail last week - www.myhomeblog.com/Is-the-Market-Turning."

A comment like this acknowledges the author, contributes to their point, and provides specific information. Once you've done that, you are telling the reader that you also have authority in this area and they will be more likely to click through.  Also, notice that I included the specific web address of the blog post that is related to this story.

It's also acceptable to disagree, so long as you do so professionally and courteously.  Some of the best comments on my blog postings have presented the other side of the argument.

Bad Comment:

"Good post. If you're looking to sell your house in the next 30 days, check out my website at www.Icansellyourhousewithmyeyesclosed.com or call John Doe at No Vision Real Estate at 1-800-555-HOME."

There you have it - commenting helps with blog traffic, builds your brands, and creates more awareness of your local market expertise. Stop reading - get out there and start commenting!

 

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Comment balloon 11 commentsMirela Monte • December 23 2008 05:56PM

Comments

Hi Mirela,

Thanks for pointing this out!  I never would have spotted it.

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) over 11 years ago

Hi Mirela - Thank you for your comment and for re-blogging to share with others.  Glad to hear that you find the blog posts I'm providing helpful for your business.

(I should mention that Myrtle Beach is one of my favorite places that no one talks about.  I went to school at Winthrop University and did an annual road trip to Myrtle Beach every Fall for some hijinks....)

Posted by Scott Sambucci (Altos Research) over 11 years ago

As usual Mirela - great idea. Ar is starting to generate traffic on my website and that is good news. Thanks.

Posted by Kathy Knight, BROKER, ABR, CRS, GRI, SFR, SRES (Intracoastal Realty Corp) over 11 years ago

Mirela, this post too has a wealth of needed info. I love AR! Thanks.

Posted by Tanya Venable, SEO, Mobile SEO, and Internet Marketing Consultant over 11 years ago

Hi Mirela;

Great post and super tips, I thank you for sharing. Happy New Year!

Posted by Anthony Stokes-Pereira, Realtor (Better Homes and Gardens Rand Realty) over 11 years ago

I thank you for being so aware of all of this stuff!  I have learned more on AR about technical and internet tools because of giving people like you.  Happy New Year!

Posted by Frances C. Rokicki, Broker-Mentor,CRS (Fran Rokicki Realty, LLC) over 11 years ago

Mirela, as one that is always interested in driving traffic my way (who isn't) I appreciate you taking the time to share this tip!  I will definitely be giving it a go!

Twitter

Posted by Kris Kombrink ~ The Kombrink Team (RE/MAX Excels - Chicago's Western Suburbs) over 11 years ago

Hi Mirela - Thanks for the great information.  I've bookmarked your post so I can come back to it and spend the time I need to make the best use of your information.  Thanks for another great post!

Posted by Jon Wnoroski, Summit County Realtor (America's 1st Choice RH Realty Co., Inc.) over 11 years ago

This is really great stuff, Mirela!  Thank you so much for sharing such pertinent info--bookmarked and flagged for a feature!

Posted by Loretta Buckner, Your GREEN Real Estate Consultant For Life! (Real World Properties, Inc.| Your Real Estate Consultant for Life) over 11 years ago

I always leave a link, in weg 2.0 marketing it is very important to do this.

http://www.westernmontanagrapevine.com

Posted by Tom Ski, Social Media Marketing, Online Radio (BeFirst Media Group) over 11 years ago

Tom:  Links are good.

Jon:  You are welcome!  Glad you found it helpful.  I sure did too.  Scott imparts some wonderful advice.

Loretta:  You really should incorporate your name in your AR byline (instead of just - Real World Properties).  It will garner you a lot more personal Google juice.  When clients Google you, they are more likely to find items listed under your name that way. 

You're welcome! 

Cute picture on your AR site!  BTW, Loretta is one of my most favorite names.

Posted by Mirela Monte, Myrtle Beach Real Estate (Buyers' Choice Realty) over 11 years ago

Participate